Drupal CMS — Your Secret Weapon to Exceed Customer Expectations

Delivering an impeccable digital-first experience has become indispensable for organizations. Moreover, customers’ expectations change over time, and during the on-going COVID-19 pandemic, it has changed even more. Delightful customer experience, relevant story-telling, and agile communication have become a necessity. Today, the world has become more customer-centric and so should you be able to delight your customers with services that meet their expectations. To deliver your customers exactly what they need, you need a powerful solution that helps you understand their behavior, what they’re looking for, how they interact with your site, and so on. That powerful solution is a Content Management System (CMS). And, when talking about a high-performing CMS, Drupal CMS is the first name that pops into our minds. If you want to deliver seamless customer experience, you should hire Drupal developers for your project.

The ever-changing customer expectations and the increased demand for delivering seamless digital experiences have made the need for a different and proactive strategic approach to technology more clear than ever. Today, delivering digital experiences is not only an opportunity, but it’s a necessity for digital organizations.

Consider a CMS as a Customer Experience Engine

Digital strategy, user experience, search-ability, accessibility, and security, all are equally essential as your CMS. It is an integral part of agility and customer experience. The capabilities and ease-of-use of your CMS have a significant impact on the agility and effectiveness across all your in-house teams who use it, which ultimately impacts your business results.

So, you must make sure that your CMS is capable of meeting the changing customers’ expectations.

Digital Strategy and User Experience

Building an ultra-modern and highly-secure website alone is just not enough. Today, content, commerce, and community should be put first. Your CMS should be able to support new content strategies that create valuable digital experiences through well-optimized structures and responsive designs.

Accessibility

In 2020, the accessibility of your website across multiple platforms or devices is crucial. So, it’s important that your website should be accessible and engaging to the widest possible global audience.

Agility and Extensive Scalability

To deliver better outcomes, your in-house teams need the right tools to be more efficient, agile, and make a strong impact in terms of lead generation, conversion, sales, or brand reputation. This can be achieved by a powerful CMS.

Security

Ensuring security is one of the biggest challenges of the digital-first world. You should build your customer experience on a CMS that is supported by a community that strives for continuous development. Drupal CMS undergoes continued development which is why many enterprises are switching to Drupal 8 development or Drupal 9 developments.

Search-ability

Even while executing a lot of code, a high-end CMS can simultaneously reduce load times. This helps in improving SEO and the overall digital experience.

Why Drupal CMS?

Drupal is one of the most popular content management systems used worldwide. It powers the backend management for more than one million websites, while it is the backbone of thousands of businesses. However, some of its older versions are reaching their end of life.

If you want to upgrade to Drupal 9, you can hire Drupal developers for Drupal 9 migration services.

Here’s What You Need to Know

Launched in June 2020, Drupal 9 marks a new beginning for the platform with a host of important upgrades. Websites running on Drupal 8 or its previous versions will be exposed to potential security risks as they will have fewer security patches and reduced official support.

Official tech support for Drupal 7 is going to end completely in November 2022, and for Drupal 8 in November 2021. So, it’s time to upgrade to Drupal 9 development from Drupal 8 development.

The fast adoption of Drupal 9 brings plenty of benefits for customer-centric organizations. Holding off on the shift to Drupal 9 development exposes them to various challenges across integration, security, performance, etc. Hesitancy today can lead to a poor customer experience tomorrow!

New Features You Get with Drupal 9

Drupal 9 comes with key upgrades that give it an edge in the digital marketing landscape. So, if you want to unlock the full potential of the Drupal CMS, you can hire Drupal developers for Drupal 9 migration services.

· Headless Support

Drupal 9 is a CMS that can be integrated with another technology to display pages to the end-user. This allows you to run Drupal in the backend and use other technologies that focus on optimized front-end flexibility and fast load times.

· Multilingual and Multimedia

Driving end-user engagement with top and relevant content on mobile is crucial for any digital organization. The core multimedia capabilities of Drupal 9 offer dynamic images, audio, video, and more across a global range of languages.

· Structured Content

Drupal 9 provides an ultra-modern and agile development environment to create layouts and atomic design elements instead of static pages. These rapid prototype pages are a great way for marketing and content teams to create content quickly using advanced authoring tools and higher visual accuracy.

· Content Workflows

There’s an increased demand for high-quality, engaging, and interactive digital content. With tons of content bring generated every day, Drupal 9 has outstanding content workflows that enable and automate throughout all development phases.

So, these are some of the major features that can help you improve your customer experience. Hire Drupal developers to gain a competitive edge over your competitors.

It’s Time to Upgrade to Drupal 9

To maintain and deliver an enhanced customer-centric experience, scaling up your digital preparedness across your organization is essential. You still have sufficient time for implementing a tech migration, but depending on the size and complexity of your organization, this can fly very fast.

Warning for Drupal 7 and 8’s end-of-life gives us a chance to be aware and prepared for an anticipated digital need before it happens.

Agile digital planning, pivot planning, contingencies, and simplified production processes will ensure that you have already got the flexibility and capability built into your system to adapt to rapid changes in the future.

Upgrading to Drupal 9 as early as possible will give you greater flexibility and access to all of these essential capabilities that boost your business growth. A customer journey encompasses various aspects that rely on digital touch-points, and therefore, creating valuable digital experiences is critical for businesses. If you’re looking to enhance the digital experience to meet the changing customer expectations, you can hire Drupal developers today.